If your unsubscribes are going up, it may be time to send a poll or survey and find out what your subscribers want from your newsletter that you aren't delivering. If you’re no longer providing value to your subscribers with your newsletter, they’re going to head out the proverbial door. It also shows if the CTAs you've crafted are performing. Click-Through Rate.This is how you can track if your subscribers are interested in the content in your email newsletters.If your number is rising, you may need to perform some routine list maintenance. If you don’t track your bounce rate, you run the risk of harming your deliverability. It's important to tap into this metric, but don't rely on it too much. Keep in mind that some of your users are iPhone users, and with Apple's iOS 15 rollout, they may adjust their privacy settings, which will make capturing their open rate no longer an option. This will show you who is interested in receiving your newsletters, who recognizes your "From Name" and whether your subject line was compelling enough. These are the stats you should be monitoring: Don't forget to report on the performance of your newsletters.You may also want to include that it’s your weekly newsletter or monthly newsletter at the beginning of your subject line. It could be your brand name or a person with whom most of your subscribers have interacted. Be sure to use a recognizable "From Name" when you send your newsletter.Whether it’s a weekly or monthly newsletter, be sure to always send it on the same day of the week and at the same time of day. Your subscribers will appreciate consistency.You may also want to use a layout that matches your website, or at the very least gives a similar look and feel. Make sure your template can be customized to support your branding.Ask questions or for feedback, and include options for recipients to share your newsletter on social media. If you’re looking to create more interaction with your subscribers, pick a template that you can personalize.
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If that's your goal, pick a template that will let you highlight one product, or just a few, and make sure you include a compelling call to action (CTA).
FREE CHRISTMAS EMAIL TEMPLATES FOR GMAIL FREE
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And don't worry about dedicating tons of time and money towards nailing the right email design that works for your brand. They're beautifully crafted, making them great at increasing engagement and adding a little flair to your marketing strategy. HTML emails have a leg up on plain text emails. Luckily, stunning HTML email templates can give you the edge necessary to make your email design stand out and your subscribers click "open." But if the email you send doesn't grab attention, it's basically dead on arrival.
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When you work hard to grow your email list, it's important that you're able to take advantage of it and see, first hand, email's high return. Sifting through your inbox is like trying to find a needle in a haystack. These days, it seems like everyone's inbox is jam-packed with brand messages and promotions.